Provided is a method for conducting a market survey, including identifying a survey topic and administrating the survey to a survey participant. The survey includes requesting the participant to enter text expressing an emotion regarding a topic of the survey. The survey also requests the participant enter a metric indicating the level of emotional intensity in relation to the text expressing an emotion. The survey administrator correlates an emotionally based theme to the emotion expressing text, and assigns a second emotion measuring metric to the emotionally based theme. The administrator may additionally present a set of images to the survey participant and request the participant to select an image to associate with the text expressing an emotion.
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