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MARKET INVESTIGATING SYSTEM USING MARKET ANALYSIS SHEET INFORMATION, MARKER CLASSIFYING SYSTEM, MERCHANDISE DEVELOPING SYSTEM AND MERCHANDISE INFORMATION PROVIDING SYSTEM
MARKET INVESTIGATING SYSTEM USING MARKET ANALYSIS SHEET INFORMATION, MARKER CLASSIFYING SYSTEM, MERCHANDISE DEVELOPING SYSTEM AND MERCHANDISE INFORMATION PROVIDING SYSTEM
PROBLEM TO BE SOLVED: To dig out merchandise being the target of development in the market by analyzing and investigating the latent needs of the market by using the sensitivity of a consumer as a factor.;SOLUTION: This market analysis sheet 1 is provided with a vertical axis Y indicating a sensitivity age as a trend going from immaturity to maturity and a horizontal axis X indicating sensitivity tastes as a trend going from conversation to innovation, and the coordinates included in the sensitivity age and sensitivity taste trend is divided into 9 area, that is, plural sensitivity stages A, R, F, M, PT, C, and PC corresponding to the sensitivity age and sensitivity taste trend. Then, a merchandise name pertinent to each sensitivity stage is applied to merchandise analysis sheet information for each merchandise kind, and a sensitivity information data base including the monitored sensitivity stage information of each customer is prepared, and merchandise investigation is executed.;COPYRIGHT: (C)2002,JPO
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