METHOD AND APPARATUS OF REVEALING KEYWORD ADVERTISEMENT AND DISPLAY ADVERTISEMENT REFLECTING WILL OF ADVERTISER

摘要

According to an embodiment of the present invention, a method of displaying a keyword advertisement reflecting an advertiser's willingness to receive an advertisement includes: receiving a subjective competition index indicating an advertiser's willingness for an advertisement corresponding to a specific keyword, the subjective competition index and the advertisement; Providing a range of bids that are acceptable to the advertiser based on the objective competition indicator for the advertiser, determining an exposure ranking of the advertisement based on the objective competition indicator and the subjective competition indicator for the advertisement, the exposure ranking of the advertisement And exposing the advertisement, and calculating a cost of the advertisement based on the bid of the advertiser input within the allowable bid range.