SEARCH ADVERTISEMENT KEYWORD PAIR GENERATION METHOD BASED ON ADVERTISEMENT PURCHASE HISTORY, A SYSTEM THEREOF, AND A COMPUTER READABLE RECORDING MEDIUM THEREOF, WHICH REFLECTS THE PREFERENCE OF AN ADVERTISER AND PURCHASE PATTERNS

摘要

PURPOSE: A search advertisement keyword pair generation method based on advertisement purchase history, a system thereof, and a computer readable recording medium thereof are provided to realize more efficient data processing by determining an associated search keyword without processing a huge amount of data such as the search keywords of entire users or entire web documents.;CONSTITUTION: A history analysis unit(232) extracts a list of keywords derived from the purchases advertisers have in common or had attempted to purchase in reference to information of a history database. An association degree calculation unit(234) calculates an association degree value about the relation of multiple keyword pairs, based on statistics from the history analysis unit. An association list generator(236) generates a list of association keywords of respective search keywords, based on the association degree value of the association degree calculation unit.;COPYRIGHT KIPO 2010