PROBLEM TO BE SOLVED: To provide service for selecting a most suitable publication destination considering a tendency or a trend of value of a field to an advertiser.;SOLUTION: The advertisement publication proxy method has: a storage means 2 for storing a correction value to an access number to an advertisement every a past prescribed time and a gradient of the access number in a past prescribed period; and an advertisement publication processing means 1 for publishing the advertisement to the field A of the advertisement. The advertisement publication processing means 1 calculates the gradient of the access number in the past prescribed period from the access number to the advertisement every the prescribed time stored in the storage means 2 to acquire the corresponding correction value, determines the value of the field A of the advertisement from the acquired correction value and the access number in the past prescribed period, and publishes the advertisement according to the value.;COPYRIGHT: (C)2007,JPO&INPIT
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