INTEGRATED AND COMPREHENSIVE ADVERTISING CAMPAIGN VISUALIZATION

摘要

Techniques are provided for integrated and comprehensive advertising campaign management and optimization. Techniques are provided in which advertisers, including large-budget advertisers such as Chief Marketing Officers, can easily, efficiently and optimally define, manage and implement advertising budgets and campaigns, from high to granular levels, across a variety of online and offline channels. Techniques are provided, for example, in which a visualization tool is provided to advertisers, through which visualization displays can be caused to be generated, which displays provide visual analytics that can be used in assessing aspects of performance of an advertising campaign.