INTEGRATED AND COMPREHENSIVE ADVERTISING CAMPAIGN REMAP

摘要

Techniques are provided for integrated and comprehensive advertising campaign management and optimization. Techniques are provided in which advertisers, including large-budget advertisers such as Chief Marketing Officers, can easily, efficiently and optimally define, manage and implement advertising budgets and campaigns, from high to granular levels, across a variety of online and offline channels. Techniques are provided in which, during implementation of a campaign, a set of recommended campaign resource allocation modifications are determined and provided and in which the advertiser can choose to implement some or all of the set of modifications, or modifications may be automatically implemented.