APPARATUS AND METHODS FOR DETERMINING USER INTENT AND PROVIDING TARGETED CONTENT ACCORDING TO INTENT

摘要

Various embodiments for providing content targeted from client activity are described. In one or more embodiments, a website may analyze client activity to determine user intent at the website. The website may assign page types to each page at the site, and may map each page type to a section of a sales funnel model. From the analyzed behavior, the website may estimate where the user may be in the sales funnel model and in what subject matter the user is interested. The website may further calculate a confidence in the estimate. The subject matter of interest, the estimated sales funnel section and the confidence measure may be included in an assertion. The content selection service may select content for display to the user based on the assertion. Other embodiments are described and claimed.