Web based System for collecting, storing, and distributing customer review/comment information, to aid with more informed decisions at the point of sale or service

摘要

Disclosed is a web based system for collecting user and merchant information and making that information available to users and merchants at the point of sale or service to aid in product or service selection. In a specific embodiment, a customer, upon being waited on at a restaurant is presented with a handheld computer device which enables the user to login to the backend server and review comments to previous experiences of a menu item to aid in menu selection. These comments may be personal comments or comments made by other users of the same product or service. Upon logging into the system, an email is sent to the user reminding them that they visited the merchant and can provide comments at the user's convenience. The user is also able to use this capability to determine what merchant may have a product of interest based upon predefined preferences.