INTERACTIVE ADVERTISING SYSTEM USING TARGETTING AND ADVERTISING EFFECTIVENESS ANALYSIS AND METHOD THEREFOR

摘要

PURPOSE: interactive advertising provides system and method, provides and arrives accurate targeted advertisements and demonstration effect, to promote to pass through the effect of network media advertisement by analysis. ;CONSTITUTION: advertisement processing unit (260) indicates advertisement selection order and an effect analysis order. Target condition database (220) management is analyzed from the advertiser of externally input advertisement and the mobile terminal of user. Processing unit (250) targeted advertisements are targeted in response to the advertisement selection order. Object processing unit selects result of the advertisement based on calibration. A kind of effect analysis, processing unit (230) analyze the advertisement of each analysis item. ;The 2012 of copyright KIPO submissions