PROBLEM TO BE SOLVED: To provide an apparatus for presenting determination material sufficient for selecting a tennis racket that is suited to a user from among various tennis rackets, or to provide an apparatus that is suited to evaluate the stability of a user's tennis racket swing motion.SOLUTION: A tennis swing motion analyzing apparatus includes an acquisition unit, a calculation unit, a creation unit, and an output unit. The acquisition unit is configured to acquire sampling data obtained by sampling a swing motion of a tennis racket by a user. The calculation unit is configured to calculate an indicator for each unit of the swing motion based on the sampling data. This indicator is selected from among the velocity, the acceleration, the angular velocity, or the like of the tennis racket or a ball hit by the tennis racket. The creation unit is configured to create comparison data that is at least one of data for comparing a plurality of the indicators respectively corresponding to a plurality of swing movements and data regarding a result of the comparison. The output unit is configured to output the comparison data.
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