ACTIVE LEARNING AND ADVANCED RELATIONSHIP MARKETING AND HEALTH INTERVENTIONS

摘要

Active learning and advanced relationship determination are employed with respect to a mobile marketing system and a mobile health notification system. A relationship between an advertiser and a consumer can become smarter over time as a function of interaction as well as non-interaction. Further, affinity groups or micro segments can be identified to aid tailoring of advertisements to consumers. Consumers can additionally be engaged in a dialog to acquire additional information and/or feedback data to develop a further understanding of specific consumers. Still further yet, assistance can be provided to advertisers so that advertisements can be customized for needs of potential customers. Similar learning concepts are applied to a mobile health notification system, wherein interactive wellness recommendations, prescription management alerts, and intervention encounters are delivered to a user based on a user's health profile.