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OPTIMIZING MONETIZATION WITH BRAND IMPACT SCORING
OPTIMIZING MONETIZATION WITH BRAND IMPACT SCORING
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机译:利用品牌影响力评分优化货币化
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摘要
Systems and methods for generating a bid for use in a content auction include providing brand-related content to a client device for presentation with first-party content. The method also includes receiving activity data indicative of online activity regarding the brand and analyzing the activity data to determine a brand impact score. The method further includes generating a content auction bid using the brand impact score.
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