Brand score calculation system, brand score calculation program and recording medium recording brand score calculation program

摘要

PROBLEM TO BE SOLVED: To provide a brand score calculation system for calculating a score obtained by integrating information related to a return risk belonging to a brand factor more effectively than in the conventional practice.SOLUTION: One or more brand factors are acquired about each brand, the acquired brand factors are adjusted by a risk element, a market related element, a finance related element, and the like, the adjusted brand factors are calculated, and the brand factors are multiplied by two or more factors of the adjusted brand factors to calculate a crossing factor. Two or more excellent factors are selected among the factors according to an original reference using an IC, and are combined on the basis of the reference. Also, the selected excellent factors are appropriately categorized, the factors are combined in each category, and further, if necessary, the combined factors in each category are further combined.SELECTED DRAWING: Figure 1