System and method to evaluate the effectiveness of a given advertising source in generating sales leads and monitoring how sales leads were handled including providing training to improve salesperson effectiveness and followup reporting to monitor sales efforts and training

摘要

A system evaluate the effectiveness of a given advertising source in generating sales leads and monitoring how the sales leads were handled. Providing a detailed computerized system to provide reports to customer's managers to advise them how effective a given advertising program or medium was in generating sales leads and to advise them how many responses were genuine potential customers interested in buying the product or service. Also providing a system to monitor how sales lead were handled by sales personnel including evaluation on how a sales call was handled and if a sales lead was successfully completed as a sale.