Navigation and discovery of video on demand content via tv schedule on handheld devices

摘要

There is provided a system and method for a user interface for viewing video on demand (VOD) content organized by corresponding television broadcast schedules. There is provided a method comprising receiving a time period for navigation, retrieving VOD programming data and television broadcast schedule data, generating a plurality of program listings by matching the VOD programming data to the television broadcast schedule data within the time period, displaying the plurality of program listings on a display, and outputting, to the display, video corresponding to a first program listing selected from the plurality of program listings. Users are thereby enabled to quickly and optimally navigate to VOD content of interest using a familiar broadcast schedule format.