METHOD AND APPARATUS FOR SURVEYING BRAND PREFERENCE

摘要

The present concept is a method for surveying brand preference including thesteps ofproviding a participant with a unique identification card and code; inputtingparticipantspersonal information into a database; providing an interactive electronicsurface devicefor administering a product challenge, wherein the surface device is incommunicationwith the identification card and the database. The method also includesproviding analgorithm which is based on information in the database corresponding to theidentification card and provides up to three potential product challenges anddisplaysthese challenges on the surface device; administering a product challenge testselected bythe participant from those displayed on the surface device; and displayingproductchallenge results and recording challenge result to the database for futureuse.