METHOD AND SYSTEM FOR MARKETING AND SALES PROMOTION

摘要

Marketing and sales promotion support is provided to a plurality of participating brick and mortar establishments by maintaining on a server a database of customers' shopping behavior. When a customer enters the premises of one of those establishments, promotional offerings are pushed from the server to a wireless mobile device, such as a smartphone, in the possession of the customer, the content of the offerings being determined from information in the database related to the customer's prior shopping behavior. The customer behavior during the current visitation is used to update the database information related to him.