Selection of social endorsement information method and apparatus for advertising to be displayed in the viewing user

• 1. 为用于显示给观看用户的广告选择社交认可信息 [P] . 中国专利： CN103415865B . 2018.01.16
• 2. 为用于显示给观看用户的广告选择社交认可信息 [P] . 中国专利： CN103415865A . 2013-11-27
• 3. Social Endorsement information of the selection method and apparatus for the advertisement to be displayed in the viewing user [P] . 日本专利： JP6031456B2 . 2016-11-24

  机译： 在观看用户中显示广告的选择方法和装置的社交认可信息

• 4. The choice of social endorsement information for the ad to be displayed in the viewing user [P] . 日本专利： JP2014509021A . 2014-04-10

  机译： 选择要在观看用户中显示的广告的社交认可信息

• 5. SELECTING SOCIAL ENDORSEMENT INFORMATION FOR AN ADVERTISEMENT FOR DISPLAY TO A VIEWING USER [P] . 韩国专利： KR101919925B1 . 2018-11-19

  机译： 选择用于广告的社交认可信息以显示给查看用户

• 1. A User-Recommendation Method Based on Social Media [J] . Hong Chen, Shengmei Luo, Lei Hu, 中兴通讯技术（英文版） . 2014,第001期
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• 5. Efficient Group Advertising over Public Display Based on User Viewing Time [C] . Yanbin Wang, Yuchun Guo, Yishuai Chen International Conference on Management Science, Education Technology, Arts, Social Science and Economics . 2015
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• 8. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

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