CAMPAIGN APPLICATION SYSTEM, CAMPAIGN APPLICATION METHOD, CAMPAIGN MANAGEMENT SERVER, CAMPAIGN MANAGEMENT METHOD, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To provide a campaign application system, etc. for performing purchase certification of a purchaser by photographing a receipt, performing character recognition of a receipt image, and determining validity.;SOLUTION: A user (purchaser) of a user terminal 3 starts a preliminarily downloaded application for campaign application, selects a campaign of an article A from a campaign list under execution, and after that, photographs a printing surface of a receipt 4 issued when the article A is purchased with a camera of the user terminal 3 when he/she applies for the campaign of the article A. The application of the user terminal 3 performs OCR processing of a receipt image, extracts information required for the campaign application from receipt information recognized as characters, and transmits (applies) the extracted information to a campaign management server 2 via a network 5 with the receipt image, and free gift forwarding information specified by the purchaser. By this processing, purchase certification of article purchase by the purchaser is performed by the campaign management server 2.;COPYRIGHT: (C)2015,JPO&INPIT