Kodak Insite Campaign Manager: This marketing services provider is a hassle-free way for printers to move up the value chain and offer campaign management

摘要

With the changing media landscape, printers need to find a way to remain relevant to their clients in order to remain profitable. One of the ways touted as being the saviour of the printer is to move up the value chain from being a print service provider (PSP) to a marketing services provider (MSP). Many believe the skills and tools needed to offer a full marketing service are rather different to those needed to run a print shop and come from totally different sources to those printers deal with day in and day out.