Network based platform for storing. Tracking sharing and selection of consumer defined preferences

摘要

pA system and method of enabling user defined preference based retail shopping configured to be directed external from the user A user defines his own preferences and then utilizes a network connected mobile device to seek out bricks and mortar establishments where these preferred products/ services may be found. Thus instead of focusing on ways a merchant can reach targeted consumers this system and method empowers the user to define his own preferences and make this information known to the retailers. A user develops a set of product/ service preferences that are entered and updated to a network service platform via his mobile device. A user may make a recommendation about a product or service to someone in his retail network where the recommendation is defined as referral./p