NETWORK-BASED PLATFORM FOR STORING. TRACKING, SHARING AND SELECTION OF CONSUMER-DEFINED PREFERENCES

摘要

A system and method of enabling user-defined, preference-based retail shopping configured to be directed "outward" from the user - who defines his/her own "preferences" and then utilizes a network-connected mobile device to seek out "bricks and mortar" establishments where these "preferred" products/ services may be found. Thus, instead of focusing on ways a merchant can reach "targeted" consumers, this system and method empowers the end-user/consumer to define his/her own preferences and make this information known to the retailers, A user develops a set of product/ service "preferences" that are entered, updated, etc. to a network service platform via his/her mobile device. A user may make a recommendation about a product or service to someone in his "retail network", where this is defined as referral or "ref" (and may also receive "refs" from other network members).