A METHOD AND APPARATUS TO TRACK DEMAND PARTNERS IN A PAY-PER-CALL PERFORMANCE BASED ADVERTISING SYSTEM

摘要

One embodiment of the present invention provides a method andapparatus to track demand partners in a pay-per call performance basedadvertising system. In one embodiment, the method and apparatus includeassigning at least one telephonic reference to an advertiser, the reference isto beincluded in an advertisement or a media channel of a demand partner. Theadvertiser is assessed a charge based at least in part on telephonicconnections tothe advertiser via the telephonic reference. The demand partner tracked with apredefined tracking model based at least in part on activity related to thetelephonic reference.