CUSTOMER TARGETING, ACQUISITION, AND RETENTION PLATFORM AND METHOD

摘要

A platform (205) has, or has access to, one or more databases (210, 215, 218) containing information about customers (230) and merchants (225), and forms for use by the merchants. The customer information includes at least electronic contact information and purchasing preferences. The merchant information includes at least a merchant identification, the nature of the merchant's products and/or services, and offers which can be on behalf of the merchant. A website (220) allows the customer to enter the information into the platform. The platform compares the interests of the customer to the nature of the merchant's products and/or services and, if there is a match, the platform sends an offer to the customer using the electronic contact information. If the customer accepts the offer then the customer is provided with a subsequent offer after a predetermined time.