CRM APPARATUS AND CRM SYSTEM FOR SUPPORTING USER'S DESIGN OF MARKETING STRATEGY AND METHOD THEREOF

摘要

The present invention relates to a kind of customer relation management (CRM) devices, crm system, and the method for CRM, wherein manager designs marketing strategy. The CRM device according to the present invention includes: that a kind of CRM data collector unit can collect personal information and log information is CRM information; Strategic function unit determines list processing logic to apply the marketing strategy of function to collected CRM information; A kind of policy condition application unit is to identify project and condition determines the list processing logic of scene processing; The processing logic for carrying out out-of-bounds marketing strategy with a kind of marketing strategy processing unit includes table information and field information to extract matching target data from CRM information. According to the present invention, the information that the strategy of manager design marketing utilizes CRM DB data to extract, and receive according to invisible hand strategy. ;The 2015 of copyright KIPO submissions