ADVERTISEMENT DECISION SUPPORTING SYSTEM USING BIG DATA-PROCESSING AND METHOD THEREOF

摘要

The present invention relates to a system for making an advertisement decision through big data processing. The system of the present invention comprises: a search and collection unit which searches for and collects online data including a target brand by crawling or screen-scraping online data including a web page; a filter unit which extracts time periods when keywords of the target brand, related keywords related to the keywords, reputation keywords which express reputation of the target brand, and online data including the reputation keywords are generated, from the data searched and collected by the search and collection unit; a recommendation management unit which recommends advertisement keywords for the target brand in consideration of a change in the number of the reputation keywords extracted according to the time period; and a database which saves the data searched and collected by the search and collection unit, the keywords extracted from the data by the filter unit, the related keywords, the reputation keywords and the time periods, and a reputation dictionary referred to extract the reputation keywords.