ADVERTISEMENT DISPLAY POSITIONING DEVICE, ADVERTISEMENT DISPLAY DEVICE, ADVERTISEMENT DISPLAY POSITIONING METHOD AND ADVERTISEMENT DISPLAY POSITIONING PROGRAM

摘要

PROBLEM TO BE SOLVED: To enhance advertisement effects by drawing users' attention to the advertisement.SOLUTION: An advertisement display positioning device: extracts an important area R from a Web page displayed on a client terminal 3; sets a plurality of areas C-Cin the vicinity of the area R to calculate importance of the respective areas C-C; selects an area C-C, whose calculated importance is minimum, as a display area R; and calculates a display position of an advertisement A on the basis of the display area R. Consequently, the client terminal 3 displays the advertisement A near the easily-viewable important area R so as to draw the user's attention to the advertisement, thus enhancing the advertisement effects.SELECTED DRAWING: Figure 1