Constitute a search term, to deliver ads, a method and apparatus to search for product information

摘要

The present disclosure uses a computer to configure a search term, to deliver searchable ads, and provides a method and apparatus for searching for product information. Computer, won the search behavior data, and, originally of search terms to be found in the search behavior data, based on the product category choices, and product attributes, constitutes a search phrase. Configuration search phrase is a comprehensive, also, not only the original search terms, also including information associated with the product category choices and product attributes. The computer delivers the advertisement associated with the bid term configured in the same manner, also, by matching the search term and configured bid term constructed, making it possible to search for ads served. The techniques, product information search, carried out in particular a structured search better, also, by the more accurate and relevant statistics, the results with a good index by, make it possible to track the results.