[Challenge] the appearance of the good image of the product and easily set easily to enable creating an online store. The initial setting means 11 for setting the URL of the product that you want to associate with the A hash tag and this Hasshudagu, image acquisition to be collected on the basis of are denoted by the hash tag an image that includes a commodity that has been published on the web site to hash tag a means 12, an image setting unit 13 for setting an image to be associated with items from the collected images based on the hash tag, and a link setting unit 14 to associate the images associated with the product as a link to the URL of the product it is an online store creating device 1 including.FIELD 1
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