Approaches for encoding/transcoding of digital video based on subjective video quality preferences or display device characteristics or capabilities. A set of esthetic digital video preferences are received from a user via a user interface. The user may be associated with a supplier or provider of digital video or may be a viewer of the digital video. A video quality profile that describes the set of esthetic digital video preferences or the characteristics or capabilities of a display device is created and stored. Upon determining that a video quality profile is associated with a compressed digital video bit stream, a final rate of compression for the compressed digital video bit stream is determined using one or more video quality profiles. In this way, a user's subjective video quality preferences or the characteristics or capabilities of a display device can be considered in encoding/transcoding digital video.
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