Individuals who are interested in products and/or areas of expertise and who have a certain influence with others in that area of expertise are incentivized to increase their awareness of an knowledge of that area of expertise as well as the manufacturers' products within that area of expertise through various activities. Activities that are incentivized may include gaining information about products and brands through participating in or consuming training materials, by purchasing or otherwise owning the products and brands, through experience, and the like. As the individuals gain knowledge about the area of expertise, the brands, and the products, the individuals gain influence and ability to inform others about the brands and products and their features and benefits. The manufacturers benefit because they now have a large number of individuals able to act on the manufacturers' behalf in informing others of the features and benefits of the manufacturers' products.
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