An automated method, computer readable storage device and system for using artificial intelligence based cognitive learning methods to develop predictive models and then use said models to measure and manage risk for an organization on a continual basis. The elements of value, external factors and segments of value of the organization are analyzed and modeled using predictive models and causal models that are developed by learning from the data associated with said organization. Scenarios of both normal and extreme situations are also developed by learning from the data. The scenarios are then used to drive simulations of the predictive models. The output from these simulations are then used to calculate and display a matrix of risk.
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