SOCIAL NETWORK CONTENT ITEM FEDERATION BASED ON ITEM UTILITY VALUE

摘要

Systems and methods for federating social network content items include determining an engagement value for content items based on previous interactions with content items from first and second content item sources stored in an electronic data storage, certain content items having selection metrics and value metrics according to varying selection schemas and a value schema. A utility value is generated for each of the at least some of the content items, the utility value including an engagement component and a monetary component. A user device displays the content items in an order based on the utility values.