首页>
外国专利>
MEASURING PROMOTION PERFORMANCE OVER ONLINE SOCIAL MEDIA
MEASURING PROMOTION PERFORMANCE OVER ONLINE SOCIAL MEDIA
展开▼
机译:在线社交媒体上的促销效果评估
展开▼
页面导航
摘要
著录项
相似文献
摘要
Techniques described herein relate to calculating the effectiveness or marketing “lift” of online social media promotions (e.g., Tweets® made on Twitter® or postings made on Facebook®), based on the impact that any such promotion is measured to have, after the promotion is made. Key performance indicators (KPI) for online social media marketing efforts may be established or updated based on such calculations. The techniques disclosed herein may also provide a direct way of measuring impact of an online social media promotion on brand awareness among an online social media audience. This may be accomplished while taking into account any effects of other promotions that have been made or are being made contemporaneously on the online social media platform or other non-social media marketing efforts.
展开▼