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Social Features of Online Networks: The Strength of Intermediary Ties in Online Social Media

机译:在线网络的社会特征:在线社交媒体中中介关系的力量

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摘要

An increasing fraction of today's social interactions occur using online social media as communication channels. Recent worldwide events, such as social movements in Spain or revolts in the Middle East, highlight their capacity to boost people's coordination. Online networks display in general a rich internal structure where users can choose among different types and intensity of interactions. Despite this, there are still open questions regarding the social value of online interactions. For example, the existence of users with millions of online friends sheds doubts on the relevance of these relations. In this work, we focus on Twitter, one of the most popular online social networks, and find that the network formed by the basic type of connections is organized in groups. The activity of the users conforms to the landscape determined by such groups. Furthermore, Twitter's distinction between different types of interactions allows us to establish a parallelism between online and offline social networks: personal interactions are more likely to occur on internal links to the groups (the weakness of strong ties); events transmitting new information go preferentially through links connecting different groups (the strength of weak ties) or even more through links connecting to users belonging to several groups that act as brokers (the strength of intermediary ties).
机译:如今,越来越多的社交互动是使用在线社交媒体作为交流渠道进行的。最近的世界性事件,例如西班牙的社会运动或中东的起义,突显了它们增强人们协调能力。在线网络通常显示出丰富的内部结构,用户可以在其中进行不同类型和强度的交互选择。尽管如此,关于在线互动的社会价值仍然存在悬而未决的问题。例如,拥有数百万在线朋友的用户的存在使人们对这些关系的相关性产生了怀疑。在这项工作中,我们关注Twitter(最受欢迎的在线社交网络之一),发现由基本连接类型组成的网络是按组组织的。用户的活动符合此类群体确定的环境。此外,Twitter在不同类型的交互之间的区别使我们能够在在线和离线社交网络之间建立并行性:个人交互更可能发生在与群体的内部链接上(牢固关系的弱点);传输新信息的事件优先通过连接不同组的链接(弱关系的强度),甚至更多地通过连接到属于充当经纪人的多个组的用户的链接(中介的强度)。

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