An apparatus for managing data exchange between tools for multiple products in a product line is provided. The apparatus includes an application launcher configured to create a workspace to support a plurality of applications. The apparatus also includes an application manager configured to execute as a web service and load a first data and a second data associated with a first application and a second application, respectively, into the workspace. The apparatus also includes a concurrent engineering data service configured to capture data types associated with the first data and the second data and resolve differences in the data types wherein the data types comprise at least strings, doubles, and integers. The apparatus also includes a data storage and retrieval service configured to enforce integrity of and access rules associated with the first data and the second data.
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