In a method, system, apparatus, and computer-readable device having instructions for overlaying business intelligence data on product design visualization, one or more visualization data files with visualization data for rendering a visualization of an object are received, business intelligence data for the object is received, business intelligence data for a portion of the object is correlated to at least a portion of visualization data from the one or more visualization data files, a determination is made when the portion of the object is being rendered with the portion of the visualization data on the display screen, a determination is made that the portion of the object has associated business intelligence data, and an overlay of a visual indicator for business intelligence data is displayed onto at least a portion of the visualization for the object.
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