The present invention relates to a solid, free-flowing composition adapted to deliver a bad odor fragrance or neutralizer to a consumer product that is subjected to actual or potential bad odor influences comprising: a delivery system consisting of a core material enclosed by a fragrance material comprising microticles of a fragrance dispersed in a fragrance encapsulation material, optionally surrounded by a protective coating, and an external absorbent material, in which the fragrance delivery vehicle is dispersed. The invention is particularly effective with regard to hygienic mats and sanitary sands for animals, particularly for cats.
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