The present invention relates to a substitute advertisement time information generating apparatus capable of allocating substitute advertisement time to a program provider and a broadcasting platform operator using audio curtain, and a substitute advertisement providing apparatus using the same. Storage means for storing a program; And a processor for executing the program, the program comprising: a first instruction for receiving audio quitons transmitted from a server of a program provider; Generating first substitute advertisement time information indicating a first substitute advertisement time allocated to the program provider during an advertisement time of the program provider when the audio curtain is a first audio curtain designated in advance to the program supplier, A second instruction for generating second replacement advertisement time information indicating a second replacement advertisement time assigned to the broadcasting platform provider during an advertisement time of the program provider when the program provider is a second audio curtain predetermined in advance; And a third instruction for transmitting at least one of the first replacement advertisement time information and the second replacement advertisement time information to the set-top box.
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