Apparatus and method for multi-dimensional customer's clustering using topic analysis

摘要

The present invention analyzes a customer's Internet usage pattern and divides a customer into groups having homogeneous characteristics through a method of segmenting the customer based on text mining, which is an unstructured data analysis technique, so that a customer can grasp the needs of the customer more easily, A customer clustering unit based on demographic information that groups customers based on demographic information, and a customer clustering unit that analyzes the customer's news article access records to determine whether each customer is interested A customer clustering unit based on a news access record for grouping customers based on a news topic, a portal site search keyword based customer clustering unit for documenting search keywords directly input by a customer and performing customer clustering based on each customer's direct interest topic And the above- And a multi-dimensional customer clustering unit for grouping customers through multidimensional customer clustering using a news access record of a customer and search keywords, as well as a customer clustering method using old statistical information.