A driving assistance device that executes regeneration increase control includes: a stop position determination unit (S110) that determines a stop position, a calculator (S130) that calculates a predetermined position at which a speed of the vehicle decreases to a predetermined speed, a determination unit (S140 , S150, S160, S170, S180) that determines a starting point of a deceleration distance as a notification position when a distance between an end point of the deceleration distance and the predetermined position satisfies a predetermined condition, a notification unit (S190) that notifies the driver of the accelerator and a recovery control unit (S200, S210) that starts the regeneration increase control when the vehicle has traveled the distance satisfying the predetermined condition from the notification position.
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