Sales promotion system, sales promotion method, sales promotion program and shelf system

摘要

The sales promotion system (10) comprises an image information acquisition unit (11) for acquiring input image information obtained by imaging a presentation area for presenting the product to the customer, tracking tracking operation of the customer for the item based on the input image information Part (12), and a promotion information output part (13) for outputting the promotion information related to the product corresponding to the operation of the tracked customer to the customer. This makes it possible to make more effective promotions.