Sales promotion system, sales promotion method, sales promotion program and shelf system

摘要

A sales promotion system (10) includes an image information acquisition unit (11) that acquires input image information on an image taken of a presentation area where a product is presented to a customer, a tracking unit (12) that tracks an action of the customer regarding the product based on the input image information, and a promotion information output unit (13) that outputs promotion information related to the product corresponding to the tracked customer's action to the customer. This enables more effective promotions.