An anti-glare, texture coating is described. The coating comprises an emulsion comprising (a) water, (b) a first particle comprising particles having an average particle size of greater than 0 but less than 10 microns and comprising acrylic beads, (c) an acrylic-based carrier and (d) a second particle comprising particles having an average particle size of from about 10 microns to about 125 microns and comprising polyamide, polyethylene, polypropylene, polytetrafluoroethylene or combinations or combinations of such. The combination of the water, the first particle and the acrylic-based carrier comprises from about 75 % to about 95 % by weight of the coating, and the second particle comprises from about 5 % to about 25 % by weight of the coating. Also described is a packaging material comprising (a) the coating and (b) a substrate comprising metal, glass, paper, plastic or thermoplastic. Further described is a method of rotogravure printing the coating to the substrate.
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