The present invention establishes a trusted market place (5) which allowsgoods and services to be transacted on the Internet between business entities(7) and certain type of consumers called "networked consumers"(11) who can beproperly authenticated without requiring each to obtain an authenticatingdevice. The market players are the business entities (7), the networkedentities (9), and the networked consumers (11). In this market structure, aplurality of business entities (7) have access to the market place (5), andthey place details of goods and/or services to be sold on-line. The networkedconsumers (11) can access the market place to purchase the goods and services,but at least the registration must occur through a networked entity (9) havingan authenticating system. Because the authentication is performed via thenetworked entities (9), no authenticating system is required by the networkedconsumers (11) individually.
展开▼
