According to an embodiment of the present invention, disclosed is an item information display system which comprises: an NFC tag recognizing unit configured to recognize an NFC tag; an optical tag recognition activating unit configured to perform preparation for recognizing an optical tag by using information that the NFC tag recognizing unit recognizes; an optical tag recognizing unit activated through the optical tag recognition activating unit to be prepared for recognizing the optical tag; and an information region display unit configured to display an information region with respect to at least one item by using information included in the optical tag that the optical tag recognizing unit recognizes.;COPYRIGHT KIPO 2017
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