A video display device (100) comprises an arrangement of light sources (110) for displaying video content. Further, the video display device (100) comprises a controller (120) which is configured to control the light sources (110) to display the video content. Further, the controller (120) is configured to control the light sources (110) according to strobe control information to perform a strobe effect by periodic switching the light sources between a first state and a second state, e.g., between a state of low brightness and a state of high brightness.
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