EVALUATING POTENTIAL SPENDING FOR CUSTOMERS OF EDUCATIONAL TECHNOLOGY PRODUCTS

摘要

The disclosed embodiments provide a system that processes data. During operation, the system obtains a set of features for a customer of an educational technology product. Next, the system uses an account type of the customer to select a statistical model from a set of statistical models for evaluating potential customer spending with the educational technology product. The system then uses the statistical model and the features to predict a potential spending of the customer with the educational technology product. Finally, the system outputs the potential spending for use in managing sales activity with the customer.