OPTIMIZING PROFITABILITY IN FULFILLING WEBSITE-BASED ORDER

摘要

Methods, computer program products, and systems are presented. The methods include, for instance: obtaining content of the website-based order from a user, selecting a physical location from a plurality of locations for a venue that are available for a retrieval of the website-based order and predicted as being most profitable for the venue, generating a notification that includes the physical location and an award available to the user upon the website-based order being fulfilled from the physical location. Upon ascertaining that the order has been placed with the physical location for fulfilling the website-based order, the system verifies if the user picked up the order at the physical location and provides the award.